30 years passed by, Pudong of Shanghai has evolved from barrenness to an international metropolis, witnessing the success of Reform & Opening-Up in China. "New Town East, Old Town West", the old town neighbor across the Huangpu River, Puxi, has also been undergoing advancements.

Named after the Shanghai city flower - Yulan Magnolia, the White Magnolia Plaza is situated in the North Bund of Hongkou District in Puxi. By far the tallest skyscraper in Puxi, the plaza’s construction completed in start of 2017. Filling the void of commercial happenings in North Bund area, the Old Shanghai has redrawn the public's attention.

The Shopping Mall inside the plaza has chosen OPTIMIX products for their wall & floor tiling work, namely TA313 Tile Adhesive (Semi-Flexible), which complies to BS EN12004 Class C1TE with slip resistance performance; and TA301 Tile Adhesive (Basic), which complies to BS 5980 Type 1 Class AA. Both adhesives can effortlessly install and fix various kinds of wall and floor tiles, boosting the cost effectiveness and maximizing the strength and durability in tiling work.